Furthermore, the company regards that business ethics has a higher priority issue. Business ethics is examined through current processes of values and ethics. It has facilitated the corporate principles behaviour development. CSR and ethics are also maintained by the company from the perspective of the customers. The two key sources through which NAB has been doing this are through customer complaints and satisfaction being monitored. Customer satisfaction measurement is a major tradition among financial service organizations (Stork, 2011). The company does this by monitoring the scores of annual satisfaction and obtaining feedback from satisfaction surveys of the customers.
There are other examples that can be given from the CSR report of the company which was released in 2016 reflecting the use of CSR strategy appropriately and reflecting the maintenance of ethical norms. For example, NAB imposed standards going beyond the compliance of legislation. The policy needs various factors based considerations. The key is addressing the connection between performance of environment and viability of economics for the borrowers (Williams, 2014). Community’s values have to be taken into consideration and their concerns have to be noted as a legitimate criteria for risk assessment. The company from this perspective supports best proven technology adoptions in order to ensure that more environmental risk is not heightened. These factors have shown the way in which the company encourages use of CSR among all its departments and subsidiaries. The company maintains ethics through social cohesion, resilience of finance and ensuring inclusiveness. This helps in obtaining a CSR norm across the operations of NAB.