Political factors: Company like Sony which operates in multiple countries is severely exposed to the varied political conditions in the countries in which it operates. The government has the power to make new policies or to append the old policies and hence the Sony should always work in line with the current policies so that the working is smooth. There may be times when a particular country might be struggling with recession or credit crunch. Hence in such conditions also, Sony should make policies which would help it to stay ahead of its competitors. Since Sony operates in various countries, any changes in the international market have the potential to affect the company’s business.
Economical Factors: Due to any economical changes in any of the country, the interest rates and the exchange rates would get affected. Also Sony should be aware of the various economic policies of the country in which it operates so that the profits and the sales can be adjusted accordingly. Any changes in the exchange rates would affect the working of the company since it operates in an international market. All markets are not the same. Different geographies have different economical conditions. Thus the company should do proper analysis of the market in which it is entering. With different exchange rates in different markets, Sony has to work out on the prices (Berthon, Pitt, Plangger & Shapiro, 2012, pp. 261-271.).
Social factors: The Company is doing great on the social front. Sony has gained lot of positive reputations regarding the products it manufactures. It operates in numerous international markets but each market has a positive reputation of the products sold by the company. Sony should cater separately to different age groups so that people with different style and trends also get attracted towards the products offered by Sony. It is a known fact that people from all income levels cannot enjoy Sony products as they are on a bit higher side. However the prices are not so high that it cannot be afforded.