Emergence of social media and micro-blogging has changed the ways of marketing and promoting products. These fast changing opportunities and online mediums are presenting the traditional marketer with some new and innovative choices. Digital marketing activities demand the marketer to think about continuous marketing along-with remaining constantly focussed on campaigns. It needs staff as well as software, thus challenging the status quo. It pulls the customer to the product of the company for which the marketing campaign is done. The digital marketing activities of one such product are discussed that is making use of these emerging platforms in an effective manner. The product is Red Bull energy drink. It uses various social media platforms and micro-blogging websites to promote its energy drink. With the advent of mobile marketing, the company should make more efforts to market the product through mobile platform with launch of more games and making the website more attractive through advancements in web 2.0 technology.