毕业论文代写

美国论文代写:苏打汽水公司

美国论文代写:苏打汽水公司

苏打汽水公司并没有试图通过其独特的或创新的功能来推广它的机器,但它试图从市场上杀死百事可乐之类的品牌。犯的最大错误是竞选活动。这是对百事可乐和可口可乐这两大饮料品牌的直接攻击。广告是这样设计的,这表明公司的目标不是把产品推向市场,而是把主要的品牌推向市场。最大的缺陷是该公司使用了“笼子”的概念,并使用了可口可乐和百事可乐等品牌的图片。百事可乐和可口可乐刊登在卡车广告上。该公司未经百事可乐或可口可乐公司许可,在其广告中使用其版权或商标。
苏打汽水公司没有权力贬低其他大品牌。这个想法很好,让人们意识到罐和瓶子对环境的破坏作用,但它纵容其他品牌的方式值得批评。苏打水市场营销策略中最重要的部分是利用它的环境效益。公司可以不使用百事可乐和可口可乐的商标和商标做广告。印刷本应该是模糊的,否则就不会使用任何品牌名称。在广告中直接使用品牌名称,可能会在公众心目中造成可口可乐、百事可乐等饮料品牌的坏名声。

美国论文代写:苏打汽水公司

The Stream Soda Company did not tried to promote its machine by its unique or innovative features, but it tried to kill the brand such as Pepsi and Coke from the market. The biggest mistake made was the campaign used. This was a direct attack on the largest beverage brands Pepsi and Coke. The advertisement was designed such as it suggests that the company objective is not to bring its product in the market but to drive the major brands out of the market. The biggest flaw was that the company used the idea of the cage and it used the pictures of the brand such as Coke and Pepsi. The Pepsi and Coke were printed on the ads of the trucks. The company did not take permission from the Pepsi or Coke to use their copyrights or trademarks in their advertisement.
The Stream Soda Company does not have an authority to degrade other big brands. The idea was good to make people aware of the damaging effects of can and bottles to the environment but the way it indulged other brand names was worth criticizing. The most important part of the Soda Stream’s marketing strategy was to leverage its environmental benefits. The company could have made the advertisement by not using the brand names and trademarks of Pepsi and Coke. The print should have been blurred or would have not used any brand names. As using the name of the brands directly in the advertisement may create bad reputation of the beverage brands such as Coke and Pepsi in the eyes of the public.