The Stream Soda Company did not tried to promote its machine by its unique or innovative features, but it tried to kill the brand such as Pepsi and Coke from the market. The biggest mistake made was the campaign used. This was a direct attack on the largest beverage brands Pepsi and Coke. The advertisement was designed such as it suggests that the company objective is not to bring its product in the market but to drive the major brands out of the market. The biggest flaw was that the company used the idea of the cage and it used the pictures of the brand such as Coke and Pepsi. The Pepsi and Coke were printed on the ads of the trucks. The company did not take permission from the Pepsi or Coke to use their copyrights or trademarks in their advertisement.
The Stream Soda Company does not have an authority to degrade other big brands. The idea was good to make people aware of the damaging effects of can and bottles to the environment but the way it indulged other brand names was worth criticizing. The most important part of the Soda Stream’s marketing strategy was to leverage its environmental benefits. The company could have made the advertisement by not using the brand names and trademarks of Pepsi and Coke. The print should have been blurred or would have not used any brand names. As using the name of the brands directly in the advertisement may create bad reputation of the beverage brands such as Coke and Pepsi in the eyes of the public.