The issues under consideration give rise to different ethical problems. However, there are several potential approaches to be adopted in making ethical judgment. The various possible decisions are discussed in this section, under various contexts. The recommendations in my opinion would be that a television campaign about the DOMINOS PIZZA would be a great .To cull those crisis management we are introducing through a social networking sites apps and pages which will facilitate a huge number of target audiences and which will help in increasing the rapid sales growth back, it would be an improved user experience for customers. The social networking site would allow any customer to order a customized order experience that will work across the variety of devices; including a wireless phone, tablet or a desktop. This has successful run in Australia and New Zealand and now the Netherlands too will help to drive sales and customers counts even further. We would provide them an opportunity to order a customized pizza of their choice, without getting tired in their kitchens. Moreover, we have an exclusive plan to launch an iPad application designed and built for their iPads, which will again help them to make their very own pizza and enjoy it different combinations with the visual pizza builder in a very interactive and fun way. This new app will help the customers to enjoy and easily locate their nearest points through GPA and enjoy the lively fun and social element of the eating pizza. Unluckily, in n 2009 the video regarding adulterated food posted on Social media website; YouTube brought the need of crises management. This act has been found to be posted by two rouge employees.
Therefore, to rebuild reputation and give the most favourable response to media, Dominos may look into creating multiples ad campaigns on different media channels. Television has been a great source of medium through which we can interact to people all at once and give our message clearly to them. Apart from television we can run a campaign on social media just like Facebook and twitter as it will target a mass market.