美国论文代写：星巴克的未来发展
美国论文代写：星巴克的未来发展
政治方面：最近星巴克已经进入了各国的显微镜，特别是拉丁美洲和非洲的咖啡豆。为了解决这些问题，星巴克在卢旺达和哥斯达黎加等国家开展了农民支持中心，这些国家是咖啡豆的主要来源（格兰特，2013年）。此外，星巴克本身控制咖啡豆的采购，焙烧和包装，以确保其质量水平得到保持（格兰特，2013年）。星巴克通过了“公平贸易”政策，为这些国家的农民提供最优惠的价格（格兰特，2013年）。此外，星巴克也应该关心他们所在国家的法律。星巴克是一个跨越60多个国家的国际实体，（Gulati等人，2008年）严格遵守当地的国家法律是必须的。此外，星巴克将不得不留意其经营国家的政治动荡，特别是中东地区，可能容易发生战争或政治上不稳定。 2003年3月，由于全国政治动荡，星巴克不得不离开以色列（吴，2014年）。
经济性：也许星巴克以及其他跨国公司的关键挑战仍然是世界经济中目前的下滑。星巴克一直非常成功地避免经济衰退对其业务的影响（Wood，2012），但是由于经济衰退的影响可以压倒最大的公司，所以要继续这样做。
社会：美国和美国拥有强大的咖啡文化（Scheller，2014）。然而，在新兴市场，如中国，印度和土耳其，人口众多，更喜欢茶咖（Scheller，2014）。为了利用这些市场，星巴克将需要改变人们的传统习惯或创新菜单，包括茶叶和咖啡的特色。此外，正如早些时候所讨论的，最近的研究表明，消费者正试图转向像绿茶这样更健康的饮食，并且用咖啡咖啡等大量的咖啡因来阻止饮食。星巴克需要纳入这些不断变化的客户需求，以保持成功。
美国论文代写：星巴克的未来发展
Political: Recently, Starbucks has fallen into the microscope of various countries, particularly in Latin America and Africa on the way they source Coffee Beans. To combat these problems, Starbucks has initiated Farmer Suport Centers in countries like Rwanda and Costa Rica, which are their top sources of coffee beans (Grant, 2013). Furthermore, Starbucks itself controls the purchasing, roasting and packaging of the coffee beans in order to ensure their standard of quality is maintained (Grant, 2013). Starbucks has adopted a “Fair Trade” policy in order to offer the best prices to the farmers in these countries (Grant, 2013). Moreover, Starbucks should also be concerned about the laws in the countries they have stores in. Starbucks is an international entity, spanning over 60 countries, (Gulati et al, 2008) a strict adherence to local country laws is a must. Moreover, Starbucks will have to keep an eye out for political turmoil in the countries they operate it, particularly in the Middle east which may be prone to wars or be politically unstable. In March 2003, Starbucks had to move out of Israel due to political turmoil in the country (Wu, 2014).
Economical: Perhaps the key challenge for Starbucks, and any other multinational corporation, continues to be the current downswing in world wide economies. Starbucks has been very successful in avoiding the effects of recession on its businesses (Wood, 2012), but it needs to keep doing so, as the effects of recession can overpower the biggest of companies.
Social: America and USA have a strong coffee culture (Scheller, 2014). However, in emerging markets such as China, India and Turkey, a wide population of people prefer tea to coffee (Scheller, 2014). In order to exploit these markets, Starbucks will need to either change the traditional habits of the people or innovate its menus, to incorporate varities of tea as well as its signature coffee. Moreover, as disscussed earlier, recent studies have shown that consumers are trying to switch to healthier bevarages like green tea, and stop the consumption of bevarages with a lot of caffeine such as coffee. Starbucks needs incorporate these changing customer needs in order to remain successful.
