在他的书“企业战略是在一个组织中，总结和揭示了其目标、目的或目标的决定，轮廓线条的Kenneth R. Andrews，产生了为实现这些目标的指引。业务单位的范围是目标，人类和金融机构的种类，以及财务和非财务角色的形式，它试图制定其投资者，员工，消费者和社区（Andrews K. R.，1971）。
A lot of authors wrote about strategic management as discussed below. The list of definitions has been well-ordered by year of publication:
Strategic management features: assessing market threats and opportunities and forecasting upcoming trends in business units for the venture, assessing environmental, market competitive and business aspects influencing the company and its business units, and contributing in setting goals and formulating business and corporate strategies. Choosing target market strategies for setting up marketing goals, the product promotion in each business unit, plus developing, implementing and handling the advertising program strategies to fulfil market target requirements (Drucker, 1954).
Strategy that defines the all-purpose concepts for reaching targets associated with the certain target markets. It includes the major directives of the marketing activities, marketing expenditure, as well as resource allotment in this field. It features choices like: positioning, segmentation strategies and communication. The definition of strategic management referring to the marketing strategy: it is among the areas which incorporate the strategic planning and its purpose is to provide an action strategy which will be used to reach the strategic goals (Mintzberg, 1987).
A strategic management features a globally incorporated but externally determined set of selections concerning the organization addresses its clients in the context of a competitive environment (Bradley, 2003).
Kenneth R. Andrews defined in his book “Corporate strategy is the outline of decisions in an organization that concludes and reveals its goals, purposes, or objectives, generates the guidelines for accomplishing those objectives. The scope of business unit is to target, the sort of human and financial institution it’s, and the form of the financial as well as non- financial role it attempts to formulate to its investors, staff members, consumers, and communities (Andrews K. R., 1971).
Keeping in mind all the popular strategic management definitions, I chiefly find interesting the one presented by Drucker in 1954.