Chinese entrepreneurship is a cultural trait of coastal Chinese particularly speakers of Yue (Cantonese), Min (Fujianese), Wu (Shanghaiese) dialects. Their self-esteem is tied to wealth as well as Status, ‘to be rich is glorious’ (Deng Xiaoping) (Vogel, 2011). They have always believed in relationship-based business and have proved to be the world’s largest economy. From the ancient times Chinese traders have been trading goods with middle east and African countries. South America, Africa and Middle East are more comfortable with Chinese relationship based business style than Western rule based transparency. The configuration of the global economy and the ways business relationships were made has been reshaped drastically as China increased its economic influence. With this in mind, some theory building has been investigating the fundamental differences in the logical thought patterns in the people from China and the West. Here it will be focusing upon Chinese situation.
In the last two decades, the Chinese government is driving its massive population and turning it into a modern market-driven economy. Henceforth, it is essential to understand the Chinese demographics while reaching out to prospective and rewarding Chinese markets. The population of China is (statistics 2014) about 1.3 billion people, however 60 percent or 780 million people are rural farmers that are not part of marketing ventures. Thus it is very important for the Chinese economy to connect the farmers with market driven economy
Bearing the demographic statistics (increasing cohort of older workers, increasingly rapid urbanization) and the sectorial division(large agriculture, increasing business) in mind, the economic landscape of china shows that there are various opportunities for every kind of business ranging from multinational corporations (MNC’s) to promising entrepreneurs. It is the belief of the Chinese government that by opening up their economy to overseas investors they will make the pathway to modernization more viable for its own people. This will benefit businesses and individuals with unparalleled opportunities.