The providing of certain discounts by the e-commerce websites while purchasing the products online helps the customers to get products in a cheap rate. This induces the trust of the seller among the customers (Flanagan, 2010). This also helps the sellers to make new customers through the promotion of the fact that they give away products at lower prices at the customer’s doorstep. Apart from e-commerce, many other businesses are there where the company promotes their new products over social media sites like Twitter and Facebook.
This paper is going to talk about the ways in which the companies use the power of social media to get connected with the customers and gain their trust. The ways are described in details as to how the growth can be achieved with the help of use of social media. Also, some negative impact of the use of the social media has been touched upon. Ultimately, the main aim of all this is to see how exactly the social media can be used best for the improvement of the relationship of the business with its customers and how a mutually beneficial relationship can be built between the two.