The book selected for the review is written by the author Dave Kerpen and is about the social media and the marketing conducted at these networks. The name of the book is “Likeable social media”. The main idea of the book revolves around the critical evaluation of the use of advertisements for persuading the audience. It is suggested that advertisement is more powerful than word of mouth. The world of social media has developed new channels of communication through which the message can travel clearly and faster than before. The author explains about the use of this medium for persuading the customers and how can the customers be attracted by the use of this medium. The battle among the brands is present in the market and this has given the opportunity to the customers to easily switch the brands. Along with this the customers have the authority to demand something new after some time. Companies are feeling this pressure and the smart ones are using what is right for their brands and their customers. The author takes the reader into the valley of persuasion and how the behaviours and trends of the customers are changing. This book is knowledgeable in a sense that it discusses the current situation of the market and how brands from the East and South Asia are emerging. The author gives several suggestions to the European brands so they can gain a competitive advantage by using these tactics.