Religion is not a target for this group all the members of the society that have age group of 50 and plus and are mainly retired with a high saving rate will be selected. Religion is not a specification. Race is not included in this element is not an indicator people from any religion, gender and race are selected for this segment. The main target group selected for this product is not gender biased and they have national that is biased to the North West England. This target segment is attracted by the features that are presented in the product.
Lifestyle: the lifestyle of the target group for this product is for the people who have a professional lifestyle. These people are associated with the MOSAIC groups and they have many activities. Attitudes of this target group are good and they are from the era of Steve Jobs so they need something that is new with the old ways of communication. Their values and beliefs are traditional and they are at family stage that is of empty nest 1 and empty nest 2. Some of the heads are still working and some of them are retired. Hobbies and interest of this group are out door and they like to engage in the type of entertainment that is out door mostly.
4.Target market behaviouristic ally
Purchasing behaviour: these people have constant purchasing behaviours and their trends in purchasing are not changing. This is because age group of these people is high and they are not very trendy they have already made up their brands and their choices on products and services are constant. They do not have buying behaviour like the teenagers that change with the changing trends.
The target market for this product is perfect and the segment has been selected after analyzing the categories of segmentation that is accessible, attainable, measurable and sustainable. This target segment will be targeted based on their features that are explained above