美国论文代写：产品目标群体
美国论文代写：产品目标群体
2.人口特征
宗教不是这个群体的目标，所有具有50岁以上的年龄组的社会成员，并且主要退休并且具有高储蓄率的人将被选中。宗教不是一个规范。种族不包括在这个元素中并不是一个指标，来自任何宗教的人们，性别和种族都被选为这个细分市场。选择该产品的主要目标群体不是性别偏见的，他们的国籍偏向于西北英格兰。该目标细分受到产品中呈现的功能的吸引。
3.心理特征
生活方式：本产品目标群体的生活方式适合有专业生活方式的人群。这些人与MOSAIC团体有关联，他们有很多活动。这个目标群体的态度很好，他们来自史蒂夫乔布斯时代，所以他们需要一些与旧的沟通方式相同的新东西。他们的价值观和信仰是传统的，他们处于空巢1和空巢2的家庭阶段。一些人头还在工作，其中一些人退休了。这个团体的爱好和兴趣都在外面，他们喜欢参与大多数在户外的娱乐类型。
美国论文代写：产品目标群体
4.目标市场行为主义盟友
采购行为：这些人有持续的采购行为，采购趋势没有变化。这是因为这些人的年龄段很高，他们已经不是很时髦，他们已经做出了自己的品牌，他们对产品和服务的选择是不变的。他们没有像青少年那样随着变化趋势而变化的购买行为。
5.结论
该产品的目标市场是完美的，在分析可访问，可实现，可衡量和可持续的细分类别后，该细分市场已被选中。此目标细分受众群将根据上述功能进行定位
美国论文代写：产品目标群体
2.Demographic characteristics
Religion is not a target for this group all the members of the society that have age group of 50 and plus and are mainly retired with a high saving rate will be selected. Religion is not a specification. Race is not included in this element is not an indicator people from any religion, gender and race are selected for this segment. The main target group selected for this product is not gender biased and they have national that is biased to the North West England. This target segment is attracted by the features that are presented in the product.
3.Psychographic characteristics
Lifestyle: the lifestyle of the target group for this product is for the people who have a professional lifestyle. These people are associated with the MOSAIC groups and they have many activities. Attitudes of this target group are good and they are from the era of Steve Jobs so they need something that is new with the old ways of communication. Their values and beliefs are traditional and they are at family stage that is of empty nest 1 and empty nest 2. Some of the heads are still working and some of them are retired. Hobbies and interest of this group are out door and they like to engage in the type of entertainment that is out door mostly.
美国论文代写：产品目标群体
4.Target market behaviouristic ally
Purchasing behaviour: these people have constant purchasing behaviours and their trends in purchasing are not changing. This is because age group of these people is high and they are not very trendy they have already made up their brands and their choices on products and services are constant. They do not have buying behaviour like the teenagers that change with the changing trends.
5.Conclusion
The target market for this product is perfect and the segment has been selected after analyzing the categories of segmentation that is accessible, attainable, measurable and sustainable. This target segment will be targeted based on their features that are explained above
