美国罗格斯大学论文代写：影响收入的因素
美国罗格斯大学论文代写：影响收入的因素
因此，如果经济不好，消费者就不会花太多钱。该公司的收入将会减少。另一方面，如果经济好转，那么消费者倾向于花费更多的钱，因此公司的销售额可以增加。
据观察，当国家经济发展良好时，零售商店的销售额下降。
公司的主要市场是英国，因此英国经济的放缓将影响到该公司的销售额，而且近期已经有所观察。在影响英国经济和欧元区危机的2008年次贷危机期间，经济增长放缓，也导致了公司销售额的平稳增长。因此，该公司非常容易受到国家的经济冲击（Humphrey，Lee＆Shen，2012）。
社会因素在塑造企业战略中起着重要的作用。由于公司面向大量客户，需要保留居住在当地居民优先选择的产品。 Sainsbury在英国和其他国家的不同地区经营不同的商店。然而，人口统计，客户品味和选择可能在其运作的不同地区有所不同，因此不能在每个商店中保持相同类型的产品。需要保留居住在附近地区的人们喜欢的产品。例如，如果该地区的年轻人口较多，则需要在社会上保留更多的产品。
因此，社会因素有助于塑造企业战略和企业需求，根据经营其商店的社会社会结构决定其业务模式。
美国罗格斯大学论文代写：影响收入的因素
Thus if the economy is not doing well then the consumers will not spend much. The firm will face decrease in the revenues. On the other hand if the economy is doing good then the consumers tend to spend more and thus the sales of the firm can increase.
It has been observed that when the economies of the country are doing good then the sales of the retail stores decreases.
Firm main market is UK and hence any slowdown in the UK economy will affect the sales of the firm and it has been observed in the recent past. During the 2008 subprime crisis which affected the economy of UK too and also the Euro zone crisis, the country has seen a slowdown in the economic growth and this also led to flat growth of the firm sales. Thus the firm is highly susceptible to the economic shocks to the country (Humphrey, Lee & Shen, 2012).
Social factors play important role in shaping the strategy of the firm. Since the firm caters to large number of customers it needs to keep the products which are being preferred by the people living in the locality. Sainsbury operates different stores in different parts of UK and other countries. However, the demographics, customer tastes and their choice may be different in the different regions where it operates and hence it cannot keep the same type of products in each store. It needs to keep products which are being preferred by the people living in the nearby area. For example, if the area has more working young population then it needs to keep more products preferred by that section of the society.
Thus the social factor helps in shaping the strategy of the firm and firm needs to decide on its business model based on the social structure of the society where it is operating its stores.
