美国罗切斯特大学论文代写：临时商店
美国罗切斯特大学论文代写：临时商店
最近的经济衰退是临时商店增长的主要因素。分析了零售业面临的挑战：业主和零售经营者面临的挑战性的经济气候。对于前者，它是一种以填补空缺的空间（马尔维希尔，2010）后者能够出售多余的库存或维持在有限的投资一定时期的销售水平（surchi，2011）。一个临时商店的临时性质允许小型或年轻的零售品牌有机会进入他们无法负担的永久商店。与建立一个成熟的办公室或商店相比，这一举措需要大量的固定资产投资，并吸引大量的维护和营运资金需求。临时商店的短暂性也是它们日益流行的一个重要因素。对于暂时性的事件或经验的欣赏总是高于对周围事物的体验。在这些商店，游客能够获得知识，工具和专业知识，以前所未有的方式对产品进行实验。测试独家产品或有新奇体验的机会有助于购物者明智地花钱，并告知他品牌价值。大公司和小公司正在为他们的新产品、概念和市场试验台。临时商店的临时性质，确保企业不捆绑长期承诺，这意味着他们可以很容易地离开市场，如果他们的产品不销售或产生利益。业内专业人士的支持，新的，互动的，令人惊讶的是，和临时商店即逝可能提供引人入胜的体验目前所期望的消费者和零售商提供良好的投资回报，基于巴斯到投资的短期性的比率（Hays，2004；“临时零售：品牌环境”，2005）。格罗斯（2014）指出它是“一个赢得低风险的格式为多品牌。”
美国罗切斯特大学论文代写：临时商店
Recent economic recession is a major factor behind growth of pop-up stores. Pop-up retail has been analysed as a solution to the challenging economic climate facing both landlords and retail managers. For the former, it is a way to fill vacant space (Mulvihill, 2010) while the latter is able to sell off excess warehouse stocks or to maintain sales level at certain periods with limited investment (Surchi, 2011). The temporary nature of a pop-up store allows small or young retail brands to have access to locations they could not afford for permanent stores. When compared to setting up a full-fledged office or store – a move that calls for considerable investment in fixed assets and attracts an amount of maintenance and working capital requirements – pop-ups are economical alternatives to setting up shop. The ephemeral nature of pop-up stores has been also a vital factor in their rising popularity. Human appreciation for an event or experience that is temporary is always higher than it is for something that is always around. At these stores, visitors are able to access to knowledge, tools, and expertise to experiment with products in an unprecedented way. The opportunities for testing exclusive products or having novelty experiences contribute to make shopper spend money wisely along with informing him about the brand value. Pop-Up store are being embraced by large and small firms as a test-bed for their new products, concepts and markets. The temporary nature of pop-up retailing ensures that firms are not tied to long commitments, meaning they can easily leave the market if their product is not selling or generating interest. Industry professionals support that the novel, interactive, surprising, and fleeting aspects of pop-up retail may offer engaging experiences currently desired by consumers as well as offer retailers good return-on-investment based on the ratio of buzz to the short-term nature of the investment (Hays, 2004; “Pop-up retail: Brand Environments”, 2005). Grose (2014) states it is “a winning low-risk format for many brands.”
