The word culture possesses various different meanings. The word culture has been derived from a Latin word ‘cultura.’ Cultura means ‘to cultivate.’ The concept of culture is beyond its literal meaning. According to the scholars, culture is a very complex term to define and understand completely. The person who first gave the definition of culture said that culture is a blend of various different factors which makes it complicated. The factors constituting a culture involve belief, laws, art, knowledge, customs and traditions (Taylor, 1871). Culture refers to the way or style through which people perform functions and interact with one another (Korjala, 2012). Culture is an element which forms the basis on which people shape up their attitude and actions (Tayeb, 1996).
The concept of culture contains diversity within itself. It is a multidimensional and vast phenomenon. The concept of culture is continuously evolving with time. Culture is itself a non- tangible element but tangible elements support to provide better understanding of culture, such as, food, art, dressing, architecture, customs, etc. Culture is a force that brings uniqueness and emphasize on teamwork and sharing. In a business environment, culture refers to the ability of an individual to communicate, understand, behave, lead, share ideas, and his or her attitude towards bosses and co- workers.
There are numerous dimensions in which cultures of different nations differ. Cultural difference may be based upon verbal and non- verbal communication, the way of interaction with people, personality traits, gender or class (Rosinski, 2003). Systematic elements are also a part of cultural differences, such as, philosophies, social values and regulations, beliefs and customs. When organizations are under consideration, one may observe numerous systematic cultural differences among the employees, customers or clients. These systematic cultural differences occur in various multinational and national organizations. Hofstede (2012), classified Asian and Western cultures according to their approach and way of actions. According to him, Asians are collectivistic while Westerns are individualistic. To manage these cross-cultural elements within organization, managers play a significant role. A manager who can handle employees with varying culture can bring best output from employees and can lead the organization towards consistent success (Hofstede, 2012). Cross sectional culture within culture is often termed as organizational culture or corporate culture. Organizational cultural is based upon national cultures in society (Lashley and Lee-Rose, 2003). Organizational culture or corporate culture is specific to organization or industry to which it belongs.