美国明尼苏达大学论文代写： 产品的附加功能
美国明尼苏达大学论文代写： 产品的附加功能
后现代社会变得支离破碎。客户必须从现有的多样化选项中协商他的生活方式。因此，很明显，消费者寻求自我认同。后现代消费者不仅消费产品，而且消费产品的象征意义。超现实的概念与产品的象征意义密切相关。
产品公司使用模拟的力量来确定现实。这些公司使用任意性的概念，因为它们使用了形式、技术、符号等复杂的用法，给产品带来了其他的含义。例如，人们洗澡时，沐浴皂是用来清洁身体的。广告主给美、乐、SPA等产品赋予了新的象征意义，这些替代符号投射得如此强烈，使之成为消费者的终极现实（吉登斯，1991）。
有人认为，产品的本质是丢失的，剩下的只是图像。因此，消费者现在使用图像购买产品。因此，说图像不代表产品而不是产品代表图像是没有错的。后现代消费并不真正消耗产品，而是消费与产品有关的象征意义（哈奇和舒尔茨，1997）。后现代的客户知道牙膏使牙齿雪白，但他们更担心的是其他附带福利如性感，女孩越来越吸引和喜欢。他们知道基本特性总是与产品相关联。他们实际上想知道的是产品的附加功能。
美国明尼苏达大学论文代写： 产品的附加功能
The post modern society has become fragmented and dispersed. The customer has to negotiate his lifestyle from the diversity of options present. Hence it is quite evident that the consumer looks out for self-identity. The post modern customers do not just consume the product but they consume the symbolic meaning of the product as well. The concept of hyper reality is closely associated with the symbolic meanings of the products.
The product companies use the power of simulation to determine the reality. The companies use the concept of arbitrariness as they attach several other meanings to the product with the use of sophisticated use of form, technique, symbol etc. For example a bathing soap is supposed to clean out body while people take bath. The advertisers give new symbolic meaning to the product like beauty, happiness, spa experience etc. These alternate symbols are projected so strongly that this becomes the ultimate reality for the consumers (Giddens, 1991).
It is argued that the essence of the product is lost, what is left is just the image. Thus consumers now use the image to buy a product. Thus it is not wrong to say that image is not representing the product rather the product is representing the image. The post modern consumes do not really consume the product instead they consume the symbolic meaning attached with the product (Hatch & Schultz, 1997). The post modern customers know that tooth paste makes teeth white but they are more concerned about the other collateral benefits like sexiness, the girls getting attracted and the like. They know that the basic feature would always be associated with the product. What they actually want to know is the additional feature which they would be getting along with the product.
