坎贝尔汤由于丹尼斯•莫里森（Denise Morrison）以前曾领导该公司的北美汤料业务，于2011年接任首席执行官，于二零一一年七月成为首席执行官。丹尼斯•莫里森（Denise Morrison）曾担任该公司首席执行官，担任道格拉斯·康纳（Douglas Conant）作为CEO在十年后的职位。该公司改变了其顶级水平，以提高其在全球市场的地位，拓展业务。该公司面临的增长相关问题由于其汤制品进入俄罗斯方面表现不佳;中国市场不确定高完成和一般环境因素影响了美国市场的表现，推动了Campbell Soup开发更健康的产品线。
此外，由于消费者的味道和偏好已经从汤到微波饭，冷冻比萨饼等食品，汤业务并没有增长多年。坎贝尔由于国际市场需求下降而面临严重打击，所以集中在产品多样化，重点是汤。新任首席执行官丹尼斯·莫里森（Denise Morrison）已经控制着重点改善了坎贝尔汤的表现不佳的北美汤部。 2013年，丹尼斯·莫里森（Denise Morrison）在市场上推出了超过50种新品，共有32种不同口味的新汤。她还采用了收购策略，并创建了诸如Bolthouse Farms收购之类的收购来改善其产品线（Hitt，Ireland＆Hoskisson，2014）。该公司仍然不能满足其投资者的一种令人印象深刻的复苏。她计划在未来几年通过重点放在盐和钠的水平上来改变汤的味道。
Campbell Soup was changed in its top order as Denise Morrison that formerly led the company’s North American soup business had accepted as CEO in 2011. In July 2011, Denise Morrison was taken position of CEO of the company’s in the place of Douglas Conant that had left as the CEO position after ten years in the position. The company’s changed its top level to improve its position and expand its business in the global market. The company’s faced the growth related issues due to their soup products into Russia had not performed well; the Chinese market were uncertain; high completion and general environmental factors affected the performance in the US market that pushed Campbell Soup to develop a healthier product line.
In addition, the soup business had not been growing for many years due to the consumer taste and preference had moved away from soup to microwave meals, frozen pizzas and others food items. Campbell had faced issued due to decline in soup demand in the international market, so it had focused on diversified its products, and focused on soups. New CEO, Denise Morrison had taken control to focus on improvement in Campbell Soup’s poorly performing North American soup division. In 2013, Denise Morrison had introduced more than 50 new products with 32 different taste new soups in the market. She had also used acquisition strategy and created several acquisitions such as Bolthouse Farms acquisition to improvement of their product line (Hitt, Ireland & Hoskisson, 2014). The company still fails to satisfy its investors as kind of an impressive comeback. She planned to change the taste of soup through focus from salt and sodium levels reduction in the coming years.
At the same time, this paper evaluates changes in strategic decision by Denise Morrison’s would work or not for Campbell Soup’s. This paper identifies the key forces related to general and industry environment that affects the company’s choice of strategy. Moreover, it also conducts internal and external analysis of Campbell’s through Porter’s five forces and PEST analysis and identifies factors that may provides the company competitive advantages and remains in the top of soup segment business. It also evaluates the effectiveness of the international acquisition and new “soup” strategy to enhance overall market share and revenue of the company.