The products of 20th century fox is known to be including networks for television broadcast and the networks of cable that are known to be one of the most networks of cable all across the globe (Interbrand, 2012). In combination with the significant audience reaching these networks of cable, and a significant growth in the business of cable television, the product portfolio of the organization is known to be providing significant competitive advantage for the organization over the other competitors of the organization such as Walt Disney Pictures and Warner Bros. This particular brand is known to be established since a long duration of time.
There is huge dependence over the amount of income from the market of North America. Even though the organization has been operating in approximately 200 nations across the globe is majorly dependent upon the revenues and profits earned in the markets of Canada and the United States of America. Approximately 70 per cent of the profits are earned alone from the market of United States of America, while majority of the competitors of 20th century fox compete in alignment with the News Corporation (McDonald, 2008).
The organization can consider improving its position by the consideration of particular actions like making an improvement in the global appeal. With an increase in the investment for technological advancement, the organization will be able to sustain its competitive advantage within the industry (Standard & Poor’s, 2004). There has been a growth in the paid industries on television in the economies emerging that are a major source of opportunity for the organization in a significant manner. This particular growth is evident in a number of markets such as China, India, and other major emerging platforms in the industry.