The company must introduce more phone lines so that multiple customers can be served at a time. This can make the customers develop positive perception about the company’s service even though the call is for informing about a problem. When the problem is immediately attended by the company, it gives a very positive feedback and solves half of the customers worry and supports in repeat business (Harris, 2013). Until the phone lines are not duplicated, the system can be introduce where the customers can leave back their name and number and an executive can call back in a stipulated amount of time.
1. Cost is an essential commodity which if properly applied at the right place can convert most adversaries into more opportunities. Cost is expensive as it may contain debt or other related costs, but it must be applied perfectly in areas like customer service, logistics, training which can give profitable returns in the future.
2. The cost of the product is an important indicator of customer perception about the company and the product. Pricing the products at the right level is essential part of the customer acquisition strategy and it may not be so useful if it is priced above the market rates. Dell has a good pricing strategy and it is using it to make customers come again and make a purchase. This also indicates that the company has been able to keep the material purchase pricing at a low level.