美国塔夫斯大学论文代写：道德规范
美国塔夫斯大学论文代写：道德规范
道德，无论是在营销或业务流程或组织的任何其他方面，始终保持道德消费者之间的关注。从根本上讲，它是一个敏感和极具争议的话题，有许多神话的基础和围绕它旋转。研究已经进行了多年，以目前的营销所面临的挑战，在开发一个社会责任的方法来营销和其价值除了品牌形象。首先，必须了解公司销售产品或服务的道德过程与消费者对于同一产品或服务的购买决策之间是否存在任何关系。为了简单的目的，本次审查应仅限于面向产品的市场。即使某些焦点团体表示，他们的购买行为在现代是相当复杂的，营销人员确实需要担心这方面的营销。但问题是，道德是否真的得到回报，或者它只是一个神话的假设，许多公司是不道德的，在他们的道德同行？
公司希望他们遵循道德规范和流程支付的费用，通过他们可能获得的收入，消费者可以支付购买道德制造的产品。这是公司面临的一个普遍问题，因为这个前提没有基础或理由或任何经验验证和公司显然落入这个寓言的猎物。一些研究人员对消费者行为的研究已经测试了购买者是否真的奖励道德的企业行为或惩罚不道德的行为和公司需要道德的深度来赢得消费者的心。
不久前，美国第二大烟草公司雷诺兹的首席执行官和CVS在他们的办公室里禁止吸烟，并宣布他们希望人们戒烟。这就是当商业惯例和品牌形象相互冲突时必然发生的事情。虽然雷诺兹是两个主要品牌的香烟，一直是他们的现金奶牛自成立以来，他们也将有责任对公民的健康责任。
美国塔夫斯大学论文代写：道德规范
Ethics, whether in marketing or business processes or any other aspect of the organization, has always remained a concern amongst ethical consumers. Fundamentally it is a sensitive and highly contentious topic with many myths underlying and revolving around it. Research has been conducted over many years in order to present to the marketer the challenges involved in developing a socially accountable approach to marketing and its value addition to the brand image. Initially it is imperative to understand whether there is any relationship between the ethical processes of companies selling a product or service and the purchase decisions of the consumer for the same product or service. For the purpose of simplicity this review shall be confined to a product-oriented market. Even though certain focus groups have indicated that their buying behaviour in the modern day is quite sophisticated, marketers surely do need to worry about this aspect of marketing. But the question is whether being ethical really pays off or it is only a mythical assumption by many companies who are unethical amidst their ethical peers?
Reporting the Content
Companies hope that the cost they pay for following ethical practices and processes shall be settled through the revenue they may receive for the premium that the consumers may pay for buying ethically manufactured products. This is a common problem that companies face because this premise has no base or justification or any empirical validation and companies plainly fall prey to this allegory. Certain researchers in their study of consumer behaviour have tested whether buyers actually reward ethical corporate behaviour or shall punish unethical behaviour and the depth to which companies need to be ethical to win the minds of their consumers.
It was not very long back that the CEO and CVS of Reynolds American, the second largest tobacco company of the United States, banned smoking completely within their offices from the current calendar year and also announced that they wanted people to quit smoking. This is what is bound to happen when business practices and the brand image conflict with each other. While Reynolds is the owner of two major brands of cigarettes that have been their cash cows ever since their inception, they are also bound to have a responsibility towards the health of the citizens.
