There are various services provided by the Uber organization which can’t be copied very easily and perfectly. One example of this service is the ice cream facility to the user. Uber transportation provides the credit system to the customers. These credits can be used for various types of benefits by the users.
Uber organization is famous for providing the black coloured luxury cars to the customers which is very tough to implement in the market as it involves lot of cost. The other facility is maintaining the timeliness. Uber transportation is famous for its punctuality. It provides the taxi within couple of minutes (Seattled central, 2014). These services and facilities are very tough to substitute.
Thus, above factors help the organization in staying ahead in this competitive market.
Business Strategy of Uber Transport
The business strategy of Uber transport can be understood by the tagline of the Uber organization, which is, cheaper, better and faster. Thus, the organization believes in providing its services at the cheaper prices than in the market, users can get the rides within just a couple of minutes, highly maintained luxury cars which attract the people and is always punctual. Uber transportation changes its model and services every year by considering the market situation. These changes may be high or low.
Uber business model is based on the low inventory, high margin and high transaction. Low inventory means the Uber business always tries to use the low inventory in any type of work. High transaction actually means if the number of customers will be more the number of transactions also will be more. Uber always tries to make its services more reliable, efficient and effective. Uber always tries to find new offers which can attract more customers (Owyang, 2014).
Thus, the above business strategy has been used by the Uber transport to grow in this competitive market.