Samsung Electronics Ltd is a multinational electronics company which has many manufactory and distribution centers all around the world. A subsidiary of the Samsung Group that is based out of South Korea, the company at presents is much diversified being in the production and sales of consumer electronics.
Idea: Samsung Electronics has been a major manufacturer of electronic components; however the diversification into selling consumer electronics like Television is the idea that is discussed here. This idea has been an enhancement to product lines they offered previously as it boosted sales in consumer segments
Quality Management: Samsung applies a Six Sigma approach to quality management. This is a data driven approach to quality management. A near perfection to quality is achieved using this approach. Samsung Electronics applies this six-sigma from its supplier to end product delivery to the customer.
Improvement: With the increasing trends in purchase of consumer electronics, the product diversification has thus led to increased sales. This leads to increased sales potential and better turnover for the company in the long run. The six sigma approach furthermore ensures that product diversification still is capable of retaining the quality initiative of the organization.
Organization and Management: Under the six sigma approach training is provided to the management and the organizational employees. Six Sigma approaches of define, measure, analyze, improve and control-the DMAIC discipline is hence applied here.