Easy Jet organisation是一家总部位于英国的航空公司，于1995年开始在航空业开展业务。Easy Jet组织的成立是为了专注于航空行业的低成本市场，而不是在高端航空行业占有一席之地。自成立以来，Easy Jet organisation在财务和消费者满意度方面取得了巨大的成功。easyjet organization的使命宣言是成为欧洲市场份额最大的航空公司(easyjet.com, 2016)。要实现这一目标，航空公司需要轻松地向更多地区扩张，或打入其他低成本和高端航空公司的市场份额。对组织的商业环境进行组织审计是了解市场定位和业务影响因素对组织影响的重要方法(Ackermann and Eden, 2011)。对易捷集团的业务环境进行SWOT分析，可以分析影响易捷集团业务运营的内部因素。
Easy Jet organisation is a UK based airline organisation that started its operations in airline industry back in year 1995. The inception of Easy Jet organisation was to focus on the low-cost market segment of airline industry solely and not to have any presence in the premium airline industry at all. Since its launch, Easy Jet organisation has met with great success in financial and consumer satisfaction aspects of the business. The mission statement of Easy Jet organisation is to become the largest airline company in Europe in terms of market share (easyjet.com, 2016). Achieving this goal requires Easy Jet organisation to expand to more territories or to penetrate into market share of other low-cost and premium airline organisations. Performing organisation audit on the business environment of an organisation is a great method of understanding market positioning and business impacting factors’ influence on the organisation (Ackermann and Eden, 2011). Performing a SWOT analysis on the business environment of Easy Jet organisation allows analysis of internal factors that impact and influence business operations of Easy Jet Plc.
Stakeholder analysis enables the organisation to make an evaluation of its existing market positioning and also the base of its organisational structure to identify need for change in the business practices and operations. For Easy Jet organisation, performing stakeholder analysis is inherently important as it allows understanding the needs of various different stakeholders of the organisation, which provides required information to the organisation for its existing strategy and any potential need for improvement in the strategy. If the organisation is going through any plans to change its business strategy, then performing stakeholder analysis becomes even more important as it enables the organisation to make an assessment of its new strategy on individual stakeholders. Currently, the airline industry in European country is having a difficult time growing further as it has nearly achieved its saturation point, leaving no other market share that has not already been converted into consumers of European airline industry.