商业赞助是指由已成立的企业向组织提供财政支持。企业赞助的主要目的是为了加强市场地位，获得社会的好感(Farnham, 2014)。健身项目可以利用大型健身设备制造商、领先的健身中心和健身连锁企业的商业赞助。受欢迎的企业促进了健身项目作为赞助商的额外认可，同时也传播了赞助商组织的声誉。商业赞助健身项目的一个突出例子是著名饮料品牌可口可乐对美国男孩和女孩俱乐部的“三合一”健身项目的赞助。这个例子可以作为报告(Turco, 2015)中提出的健身计划的参考。项目的执行完全取决于(如果不是部分地取决于)人员结构和能力。所给的案例研究是指总统青少年健身计划，旨在向青少年灌输锻炼的习惯。因此，在全国范围内大规模开展这一活动将需要工作人员。必须确定方案的不同业务领域，并任命适当的工作人员来处理每个部分。
首先，该项目要求员工识别青少年的需求。这是通过验证与青少年对运动的感知相关的数据来实现的。信息收集过程中的人员配置包括选择具有适当专业知识的人员来处理健身计划的目的。这个过程可以在外部代理的帮助下进行(Farnham, 2014)。另一方面，内部员工也可以用来获取和分析与青少年锻炼偏好相关的数据以及可能的原因。传播健身计划或健身计划的目的的责任被委托给特定的个人。这些人被称为志愿者，他们需要按照一定的标准获得报酬。参加健身计划的志愿者必须被指定到附近的每个地区。这些志愿者必须以合理的价格入住，因为他们的主要目标是向青少年传达有关健身计划益处的信息(Turco, 2015)。本节所需的工作人员视项目审议的领域数目而定。
Business sponsorships denote provision of financial support to an organization by established businesses. The major objective of sponsors in business sponsorship is to strengthen market position and acquire goodwill of the society (Farnham, 2014). Fitness program can utilize business sponsorships from major fitness equipment manufacturers, leading fitness centers and gymnasium chains. Popular businesses facilitate additional recognition for the fitness program as sponsors alongside circulating the reputation of the sponsor organization. One of the prominent examples of business sponsorship in fitness programs is the endorsement of ‘Triple Play’ fitness program ofthe Boys and Girls Club of America by renowned beverage brand Coca-Cola. This example can be taken as a reference for the fitness program proposed in the report (Turco, 2015). The execution of a project is completely if not partially dependent on the staffing structure and capability. The given case study refers to the Presidential Youth Fitness program which intends to inculcate habits of exercising in the youth. Therefore, conducting such an activity on a large scale across the country would require staffing. The different operational areas of the program must be identified and appropriate staff should be appointed to deal with each section.
First of all, the program requires employees to identify the needs of teenagers. This is done through verification of data related to the teenager’s perception of exercise. Staffing for the process of information gathering involves selection of personnel with appropriate expertise to deal with the purpose of the fitness program. This process can be carried out with the help of an external agency (Farnham, 2014). On the other hand, in-house employees can also serve the purpose of acquiring and analyzing data related to the preferences of teenagers for exercise and the possible reasons.The duty of communicating a fitness plan or the purpose of the fitness program is entrusted to certain individuals. The persons are known as volunteers and they need to be remunerated according to certain standards. Volunteers in the fitness program must be appointed for each area in the nearby locations. These volunteers must be accommodated at reasonable prices since their major objective is to convey information regarding the benefits of the fitness program to the teenagers (Turco, 2015). The staff required for this section is dependent on the number of areas considered for the project.