美国代写assignment：公司的价值驱动

美国代写assignment：公司的价值驱动

推动价值驱动型业务是一个巨大的挑战。一个特征性的金字塔底层的消费者会住在一个偏僻的村庄，一个没有自来水和电力的小房子里。家庭一般是文盲，易受疾病和自然灾害的影响。对于一个企业来说，要消除贫困，正在使用的共同策略是（Prahalad，2005）：
a）雇用希望推动地面变革的当地企业家。本土企业家可以快速适应本土市场的细微差别，认真努力争取成功。
b）企业必须努力建设一个运动，而不是市场份额。他们必须致力于为穷人和放弃利润服务的事业。人应该是激励者，而不是金钱。
c）积极欢迎比赛。这表明有更多的人试图解决这个问题。价格有时也可以成为衡量影响的武器。由于国际收支市场庞大，由于涉及规模经济，以非常低的价格出售也可能有利可图。
d）企业必须有一个使命，而不是金钱。如果一个企业必须在BOP市场取得成功，那么就需要一个使命，而不是一个销售计划和利润动机。那些为了钱而生意的企业将无法维持多久。
e）组织的目标应该是最大化分配而不是利润。这些公司可以成功地为许多消费者服务，而不是为了他们的利益而最大化利润。

美国代写assignment：公司的价值驱动
这些价值驱动型公司表明，以使命为导向的业务可以帮助改善全球最贫困人群的生活。如果这些公司努力改善国际收支消费者的生活，对社会将是非常有价值的。

美国代写assignment：公司的价值驱动

It is an immense challenge to drive a value-driven business. A characteristic bottom-of-pyramid consumer would live in a remote village, in a small hut with no running water and electricity. The family would be generally illiterate and would be vulnerable to diseases and natural disaster. For a business to fight poverty, the common strategies that are being used are (Prahalad, 2005):
a)Hiring of local entrepreneurs who wants to drive a change on the ground level. Local entrepreneurs can adapt fast to the nuances of the native markets and can strive for success earnestly.
b)Businesses have to work towards building a movement instead of market share. They have to be dedicated to the cause of serving poor and forego profits. People should be the motivator and not money.
c)Competitions are actively welcomed. It indicates that more people are trying to deal with the problem. Price, at times, can also become a weapon to measure the impact. Since the BOP market is huge, selling at very low price points can also be profitable due to the economies of scale involved.
d)The business has to be motivated with a mission and not money. If a business has to succeed in a BOP market, it would need a mission instead of a sales plan and profit motive. Businesses that are there just for money would not be able to last long.
e)The aim of an organization should be to maximize distribution and not profits. The companies can succeed to serve many consumers covering their costs instead of maximizing profits for their sake.

美国代写assignment：公司的价值驱动
These value driven companies show that mission driven business can help to improve the lives of the globe’s poorest segment. It would be of great value to the society if these companies endeavour to improve the lives of the BOP consumers.