对于任何希望扩大其在巴基斯坦的业务运营的公司来说，政治不稳定以及暴力和恐怖主义事件日益增多一直是需要在规划阶段正确考虑的主要问题。虽然巴基斯坦的经济有增长的迹象，但缺乏基础设施和困难的能源部门给商业运营带来了问题。巴基斯坦的内部问题，经济和社会关切并没有呈现出一幅小小的图景。经过短暂的增长迹象之后，经济在近期遭遇了大幅下跌。虽然人均收入显着上升，但消费者价格指数的比率却很高，并且出现了令人担忧的数字（Christiansen and Leigh，2002）。
Political, cultural, economic, social and technological environments:
For any company that is looking to expand its business operations in Pakistan, the political instability and the rising incidents of violence and terrorism has been a major concern that needs to be factored in right in the stage of planning. Though the economy of Pakistan has shown signs of growth, the lack of infrastructure and a struggling energy sector poses problems for business operations. The internal problems, economic and social concerns in Pakistan do not present a petite picture. After showing brief signs of growth, the economy suffered a huge fall in more recent times. Although the per capita income has shown a significant rise, but the severely high rate of consumer price index and presents a worrying figure (Christiansen and Leigh, 2002).
There is also a lot of need for technological advancements in every sector in Pakistan. So for a company that can sustain itself in the challenging environment and offer technology that has not been experience before in the local market, the company and the product stands a significant chance of enjoying success.
Companies like Cochlear which wishes to expand its operations to Pakistan need to keep in mind that it is an Islamic country where the vast majority of the people follow the Islamic faith. So, it is important that foreign company present products that are in accordance with Islamic faith and Islamic teachings. A company whose products, practices and even manufacturing processes that are not acceptable by Islamic standards are not going to survive in the market since it can face a refusal from the consumers. So, companies would need to adhere to Islamic teachings and faith and ensure that their products are acceptable by Islamic practices (Chasin, 2008).