美国代写论文：汽车市场竞争策略
美国代写论文：汽车市场竞争策略
梅赛德斯 – 奔驰是差异化战略的一个主要例子公司致力于为潜在客户提供最优质的服务和产品。梅赛德斯的核心特征是其风格，创新技术和产品安全性，使公司的车辆对于那些承认其价值的人来说是特殊的（Clarke，2005）。奔驰的魅力和品牌因此已经存在了几十年。为了保持产品的优势，梅赛德斯 – 奔驰已经能够成功地进行几次成功的电视广告和营销活动，并帮助公司进一步提升品牌形象。
美国代写论文：汽车市场竞争策略
在特定的市场或部门保持着自己的据点，并且能够成功地实施重点战略而不是“福特”的企业，鲜有例子。当Alan Mullaly于2006年成为福特新任首席执行官时，该公司已经采取了一项重点战略。公司拥有八大品牌，四十大车。公司有太多的供应商依赖，其经营活动因此变得非常复杂。为了简化业务运作，穆拉利已经售出了8个福特品牌中的6个，并且只关注对林肯和福特产品感兴趣的买家（Bayou＆De Korvin，2008）。这导致了成本的降低，复杂性的降低以及对产品的更多关注。这也让公司减少了整体业务供应商，并从地区竞争对手转向全球领先。
美国代写论文：汽车市场竞争策略
A prime example of differentiation strategy is Mercedes Benz. The company has dedicated itself to provide the best quality services and products to its potential customers. The core traits of Mercedes have been its style, innovative technology and product safety which have made the company’s vehicles special to those who recognize its value (Clarke, 2005). The appeal and brand name of Mercedes has thus existed for several decades. To maintain its product’s superiority, Mercedes-Benz has been able to successfully indulge itself in several successful television commercials and marketing campaigns which and helped the company to further enhance its brand image.
美国代写论文：汽车市场竞争策略
There are very few shining examples of companies who have maintained their stronghold in a specific market or sector and have been able to successfully implement a focus strategy than “Ford”. When Alan Mullaly became the new CEO of Ford in 2006, the company had adapted a focused strategy. The company had more than 8 major brands and had 40 major vehicles. The company had too many suppliers to rely upon and its operational activities had become highly complicated as a result. To simplify its business operations, Mulally had sold 6 of the 8 Ford brands and focused only on buyers who were interested in Lincoln and Ford products (Bayou & De Korvin, 2008). This resulted in cost reduction, less complexity and more focus on products. It also allowed the company to reduce its overall business suppliers and move from a regional competitor to a global leader.
