In order to provide analytical situation of this organization, it would be important to carry out the analysis of SWOT for the selected organization. This is because the analysis of SWOT helps in understanding the organization strengths, profits and where it lacks along with all places where the company can grow further:
The organization is called as a brand: This implies that the organization is able to make itself recognized in the outside market. It will be easy for Sainsbury to enter the market of China when recognition as a brand is concerned because the organization is well known in China through advertisements or other sources of media.
The strategy of marketing used with effectiveness: Just as all companies, the organization of Sainsbury is also able to apply the strategy of marketing in the best possible way. The company has followed the same for many years and this is the reason why the store is admired by most of the customers (Davidow & Uttal, 2010). The same is the perception of Chinese customers which has been illustrated through conduction of surveys.
Policy of human resources: The Company works in accordance to provide all the employees with same number of opportunities without being unfair to any of the employees. The use of such a policy will make more and more people in China to join the company because of such an effective policy that treats its employees above.
The Location of all the stores is convenient. A similar location will be looked by the organization while establishing itself in the country of China. This location will also be such that the customers of China are able to come conveniently and shop in their favorite store of Sainsbury.