The fierce competition among the companies today could be attributed to the progressive globalisation of the business world. The world has become a small place where all the companies get a level playground to thrive. These market scenarios have brought in various challenges for the companies. The Business to Business (B2B) companies are the companies whose focus is mainly on providing products or services for other companies instead of consumers. When the customers are companies, then the challenge of impressing them becomes more challenging. Thus, B2B marketing is a very intriguing and complex aspect of the modern business world.
personal statement 代写：商业竞争
In this report, we have taken example of MYOB an Australia based B2B company. We have discussed the main challenges faced by it in marketing and also suggested some of the possible solutions. The competition for MYOB could be overcome by strategically marketing its services. We have discussed the challenges of the B2B companies in relation to managing innovation and new industrial product development, strategies of customer relationship management, management of business market channels and business marketing communications. We have also made appropriate suggestions for the given challenges and their implications with respect to MYOB, Australia.