代写入学申请

申请文书:市场营销环境

申请文书:市场营销环境

富士Finepix 800、尼康Coolpix S65000、尼康Coolpix L31、佳能Powershot ELPH 160、佳能Powershot sx170 1S被认为是Pixpro Z51的竞争对手(亚马逊,2016)。产品定位就是在这群竞争对手中。然而,突出的特点是结合了“柯达”时刻短语(亚马逊,2016)。利用这一特点,该公司已开发出定位柯达产品的市场。这使得该公司能够为该公司开发一个独特的销售主张。柯达利用以下甜蜜点来推广柯达Pixpro fz51品牌形象,是该公司的一个强大卖点,曾是市场领导者(Pearson, 2013)。该产品的最佳点在1到10的范围内被评为9左右。这是因为柯达过去遇到的财务困难。不过,这是一个强大的卖点。使用传统柯达时刻的概念来销售这款产品。针对销售产品的场合(Pearson, 2013)。
已经发现,这是该产品的另一个强甜点。在一个相对的范围内,相同的评级可能在8左右。FZ51的市场定位是一款轻巧易用的机型。与竞争对手和FZ151等其他型号相比,该产品的易用性可评为6左右。它在当今时代发展了强大的在线业务。有数字分析工具,使公司能够嵌入它的数字(皮尔森,2013年)。这增加了产品的功能。由于该公司提供的扩展服务,最佳点评级为7左右。它还具有摄录机的功能。它允许720p高清录音。这个功能的最佳点评级和考虑的价格大约是7。虽然移动技术提供类似的产品服务,但FZ51产品是独一无二的。它减少了图像的模糊,在昏暗的灯光下提供清晰的图像(Pearson, 2013)。最佳点评级为7。

申请文书:市场营销环境

Fuji Finepix 800 model, Nikon Coolpix S65000, Nikon Coolpix L31, Canon Powershot ELPH 160 and Canon Powershot SX 170 1S are considered to be rival to the Pixpro Z51 model (Amazon, 2016). Product positioning is in this group of competitors. Nevertheless, the standout feature is incorporation of the “Kodak” Moment phrase (Amazon, 2016). Using this feature, the company has developed to position Kodak products in the market. This enables the company to develop a Unique Selling Proposition for this company. Kodak uses the following sweet spot to promote Kodak Pixpro FZ51Brand image of the company is a strong selling point, which was once the market leader (Pearson, 2013). This sweet spot for the product is rated to be around 9 on a scale of 1 to 10. This is because of the financial difficulties encountered by Kodak in the past. Nevertheless, it is a strong selling point. Use the traditional Kodak moment’s concept to sell this product. Targeting of occasions to sell the product (Pearson, 2013).
It has been found that this is another strong sweet point for the product. On a relative scale, the ratings can be around 8 for the same. FZ51 is marketed as a model that is lightweight and easy to use. Ease of usage of the product when compared to competitors and other models like FZ151 can be rated to be around 6.It has developed a strong online presence in the current times. There are number analytics tools that enable the company to embed it digitally (Pearson, 2013). This has increased the functionality of the product. Sweet spot rating owing to the extended services offered by the company is rated to be around 7. It also functions as a camcorder. It allows HD recording with 720p. This sweet spot rating for this functionality and for the price considered is around 7. Even though mobile technology offers similar product services, products FZ51 is unique. It reduces image blurriness, and provides clear pictures in dim lights (Pearson, 2013). Sweet spot rating for the same is 7.