The beer-market in Beijing, still maintains a structure that several strong brands carve up the market, with Yanjing Beer as the leader. With the native advantage, Yanjing Beer keeps its leading position with brand loyalty and deep-rooted channel-controlling ability. And the other one is Snow beer which is brewed by China Resources and SABMiller in a joint venture. For years, Harbin and Snow have been trying to break this deep-rooted channel-controlling ability of Yanjing beer, in the Beijing beer-market. Yanjing led the beer market with a 65% volume share in 2012 and is expected to maintain a steady share of 60% in the forecast period (2013), driven mainly by the steady demand for lager.
Community markets include numerous family stores as well as restaurants, food stalls, etc located within communities. The bottled beers of over 600 ml in Beijing are mostly sold at such places, which contribute over 70% of beer production as the tower base. Community markets form the main battleground of beer sales. Harbin, Snow, and Yanjing closely follow each other’s sales performance, at such places, due to severe competition.