圣路易斯大学论文代写:在北京市场哈尔滨啤酒的促销策略的研究

圣路易斯大学论文代写:在北京市场哈尔滨啤酒的促销策略的研究

在北京的啤酒市场，仍然保持一个结构，几个强势品牌瓜分市场，以啤酒为龙头。与本土优势，“啤酒”保持其品牌忠诚度和根深蒂固的渠道控制能力的领先地位。而另一个是雪花啤酒由合资企业中的中国资源和SABMiller酝酿。多年来，哈尔滨和雪花一直试图打破这种根深蒂固的渠道控制能力的“啤酒”，在北京啤酒市场。燕京啤酒市场的LED在2012个65%的市场份额，预计在预测期保持60%稳定的份额（2013），主要由大的稳定需求驱动。

社区市场包括许多家庭商店以及餐馆、食品摊位等位于社区内。在北京，超过600毫升的瓶装啤酒大多在这样的地方出售，超过70%的啤酒生产基地。社区市场构成啤酒销售的主战场。哈尔滨，雪花，和燕京密切关注对方的销售业绩，在这样的地方，由于激烈的竞争。

圣路易斯大学论文代写:在北京市场哈尔滨啤酒的促销策略的研究

The beer-market in Beijing, still maintains a structure that several strong brands carve up the market, with Yanjing Beer as the leader. With the native advantage, Yanjing Beer keeps its leading position with brand loyalty and deep-rooted channel-controlling ability. And the other one is Snow beer which is brewed by China Resources and SABMiller in a joint venture. For years, Harbin and Snow have been trying to break this deep-rooted channel-controlling ability of Yanjing beer, in the Beijing beer-market. Yanjing led the beer market with a 65% volume share in 2012 and is expected to maintain a steady share of 60% in the forecast period (2013), driven mainly by the steady demand for lager.

Community markets include numerous family stores as well as restaurants, food stalls, etc located within communities. The bottled beers of over 600 ml in Beijing are mostly sold at such places, which contribute over 70% of beer production as the tower base. Community markets form the main battleground of beer sales. Harbin, Snow, and Yanjing closely follow each other’s sales performance, at such places, due to severe competition.