The display clearly indicates commodity fetishism when the clothes and accessories are matched with the pricing of the products and more so the social value that the buyer attaches to the product. Whereas the value of the clothes is created by people and producers, the consumers perceive it or views from the perspective of societal norms and status. This makes them purchase and attach more value to it and to their own thinking when they wear such clothes. The economic value rises exorbitantly when the economic value is aligned with the social value of the perceiver, the consumer (Malitz). The display encourages more exclusive shopping and consumption through exclusive display. The display also encourages over consumption by showcasing more products which are desirable. It also encourages bulk shopping as it is showing more options for the genders and the buyer may end up buying more products which may be substitutes for each other. The display is trying very hard to discourage self-restraint by showcasing trending items which are hard to resist, and this may play havoc on the insensible or ungoverned consumer.
It seems to be looking at more revenues per consumer than more number of consumers. The display is associated with the social status, lifestyle, and an attempt to show that the buyer and the brand are going with or ahead of time and the trends. This makes the buyer more confident and the brand encourages the buyer to get associated as it elevates his or her self-esteem in society. The taste is properly displayed of the youth; the lifestyle is showed to be fast, enthusiastic, successful, outgoing, confident, and self-reliant.Window displays show innumerable interpretations of people’s lifestyle, social norms, societal values, and individual preferences segmented into multiple age groups. The displays cannot be successful in generating sales if they do not align with the current, future, or perceived social knowledge of the community. The displays in a hidden sense speaks louder than what the society is able to hear and perceive.