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圣佛朗西斯西维尔大学论文代写:热情光学案例研究分析

圣佛朗西斯西维尔大学论文代写:热情光学案例研究分析

所选案例研究是在热情光学组织从事生产时尚太阳镜。业主组织的车手,更喜欢他们的产品是基于高性能的产品是可以销售在网络的帮助下,也在全球零售商。

案例研究中的问题

1。公司于2008年迁至博尔德为了在一个较小的竞争市场,但现在公司需要扩大其分销渠道零售商之间的运动和光学服务的商店。

2。基于新媒体推广营销即兴创作工具如Facebook尚未开发

3所示。弱点呈现在网站优化的过程中热情——网站的网站有不同的研究范畴部分如女性的部分看起来完全不同于其他网站。

4所示。使用Adwords购买公司的搜索不包含在网站页面上的文字,因为它支付每点击作为热情的策略失败了。

5。筹集资金的增长是一个挑战搬迁业务。

6。少关注谷歌和女性的眼镜的一线产品,因此主要对不可控的部门在公司生产。

7所示。没有董事会顾问连接公司与其他客户或零售商甚至设计师和物流。

8。热情的业务是在一个非常小的水平(在国内经营环境)和要求是生产业务和核心功能活动对齐战略业务,以业务向国际水平。

建议将专注于不同的领域出现在公司包括营销领域,产品组合宽度,代表的支持下,从零售和销售的人,使用社会媒体工具和供应链个体以及消费者,ad-words使用搜索引擎营销和优化通过博客使用。

圣佛朗西斯西维尔大学论文代写:热情光学案例研究分析

The selected case study is on Zeal Optics which is an organization engaged in producing stylish sunglasses. The owner of the organization is bikers and prefers their product to be high performance based with products being available to be sold over web and also with the help of globally present retailers.
Issues in the Case Study
1.The company relocated to Boulder in 2008 in order to be based in a lesser competitive market but now the company requires to expand its channels of distribution amongst retailers of sports and stores of optics services.
2.Marketing Improvisation based on a new media promotion tool such as Facebook is yet to develop
3.Weak spots present in the process of web optimization at Zeal- The website has different looking category sections over the website such as the women’s section looking completely different from the remaining website.
4.Use of Adwords for buying terms of search by the company which are not incorporated over the texts on website pages because of which pay per click as a strategy has failed for Zeal.
5.Raising capital growth is a challenge for a relocated business.
6.Less focus on googles and women’s glasses as a line of product and hence leading towards less manageable sector production in the company.
7.No board of advisors for connecting the company with other clients or retailers or even designers and logistics.
8.The business of Zeal is at a very small level (operating in the domestic environment) and what is required is to produce the business operations and core functional activities in alignment to strategies in business in order to take the business to international level.
The recommendations will focus on different segments present in the company inclusive of marketing areas, product mix width, representative’s support, and sale’s people from retail, using social media tools with supply chain individuals as well as the consumers, ad-words being used, searching marketing engines and optimizing through blog use.