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论文代写:产品针对的客户群

论文代写:产品针对的客户群

批判性地分析将要购买的产品所针对的客户群。 (20%)
顾客细分是对个人消费者群体进行区分的方式,这些消费群体具有共同点,例如性别,购物行为,年龄,兴趣等等。使用细分可以让公司有效地理解小组,并分配营销资源以达到最佳效果。
(Carey.S.SimplyAverages.http://www.datamine.com/files/SimplyAverages.pdf)
细分被认为是市场营销中最重要的概念之一(Dickson,1982),鉴于其能够使其不仅成为管理者的战略镜头,而且也成为了以时尚的方式将消费者的共同需求市场(Freytag和Clarke,2001)。通过细分熟练的买家可以获得客户需求,获得有利可图的客户,分销资源,并更好地了解其竞争对手的地位(Tapp and Clowes,2002)。
细分为品牌提供了对客户品种及其业务关系意义的深入理解。它提供了划分营销活动和业务的能力,建立与客户的关系并测量影响。此外,细分市场之间的差异可以作为评估营销活动影响的监督控制。细分为监督品牌购买策略的效率和有效性提供了一个框架。此外,它可以帮助品牌获得更有效的分销营销预算。良好的细分会带来更好的营销。因此,它有助于时尚买家越来越合理地满足顾客的需求(Blocker,and Flint,2007,pp.810)。

论文代写:产品针对的客户群

Critically analyse the customer segments that will be targeted by the products you are buying. (20%)
Customer segmentation is the way of making a distinction on account of groups of individual consumers, which have something in common, for instance, gender, shopping behaviour, age, interests and so forth. Using Segmentation allows companies to understand groups effectively, and allocate marketing resources to best effect.
(Carey.S.SimplyAverages.http://www.datamine.com/files/SimplyAverages.pdf)
Segmentation can be regard as one of the most crucial concepts in marketing (Dickson, 1982), in view of its ability to make it not only a strategic lens for managers but also a measure to access to grouped the common needs of consumers in the fashion markets (Freytag and Clarke, 2001). By means of segmentation proficient buyers can get through customers demand, obtain profitable customers, distribution resources, and get better understand of its competitor’s position (Tapp and Clowes, 2002).
Segmentation provided the brand a deeper understanding of client species and relational significance to their business. It offers the capability to dividing marketing activities and business, build up relationships with customers and measure the impact. Besides, the variation between segments can be supervisory control to evaluate the influence of marketing activity. Segmentation offers a framework to supervisory control the efficiency and effectiveness of brand’s buying strategies. In addition, it can help brand obtain a more valid distribute marketing budget. Good segmentation gives rise to better marketing. Therefore, it helps the fashion buyers has a increasingly logical and satisfied the customers demand properly (Blocker, and Flint, 2007,pp.810).