This theme is based on observation and focus group. According to observation record the participant, a 23 year old female student took round about fifteen minutes by walk to get access to the shop to purchase food and beverage items. In focus group discussion it is evaluated that students find it more convenient to have some place to eat in the campus or near the campus so that they can save their time as well as energy. One of the student in focus group stated that “On my way to the lecture, I drop by the Tesco because it’s on the way to University”. In one of the research it was found that easiness and convenience is main priority (Tom Deliens, 2014) and students grab those items that can be warmed quickly.
Price theme is based on observation, focus group and interview. During the observation it is explored that usually students go for special offers. An interview participant was of the view that price hardly matters as he said “I will also consider price, but it’s not really matters”
On the contrary among focus group partakers some were of the view that it’s cheaper to have food at home. For most of the participants price was an important consideration while selecting food items either they have time or not and also willing to pay higher price for quality food as one of the student said, “I’m willing to pay good price if the quality is really good “.According to the research students pay 100% attention to price while purchasing items (Bela Florenthal, 2011).Another observation was that students want good portion of food if they are paying high price, as student described in discussion that “if it’s too expensive, and the portion size is really small, I wouldn’t want it. So, it has to be balanced like portion size and the price.”
In one of the research eating behaviour of university students examined and they analysed that students inevitably pay more consideration to price when they have to purchase their own food (Tom Deliens, 2014) and also believed that healthy food cost more price.