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uc申请文书:鲑鱼产业营销

uc申请文书:鲑鱼产业营销

鲑鱼是呈现一个特别有趣的例子的营销近视,因为所需的自然环境条件。有大型网在安静的水域内发生农业像海湾或海湾,或者在陆地上被困在坦克。在2007年,智利的份额在鲑鱼产业的全球销售在1990年是38.2%,10%。然而,有限的生产基地在鲑鱼绝对全球市场平台,国际消费者的海鲜最终证明接受关于鱼的红肉的增量形式的数量。这种扩张的产品最终提高重大怀疑关于机会打破商品化和越来越多的关注为客户增加价值。年轻(2010)提出的,增强的关键利益的价值除了应包括增加交付产品的差异化的竞争优势在全球市场上的海鲜。因此,有更多的稳定或提高收入和利润链的价值。

uc申请文书:鲑鱼产业营销
更广泛的优势也可以包容增加出口的价值观,社会经济福利的服务员和就业领域更经常与一些备用选项的可用性。无论频繁呼吁增强创造价值,一般来说,鲑鱼仍然面向生产的行业商业模式的统治下通过降低成本,产品的商品类型,因此,基于现货的,变量的起始价格销售。这最终有效地锁定大多数行业市场的竞争中有普遍的盈利能力和价格的波动,因为某些不可预测的需求和供应的趋势。在这种情况下,扩展产品的公司的产品范围将要求更多的附加值低价值的个人行产品,每个需要更多和更大范围内的独特组合规范。因此,规模经济将减少,众所周知,价值被肯定了最终抵消更高的单位成本管理和生产中产生的所有行。

uc申请文书:鲑鱼产业营销

Salmon is known to be presenting a specifically interesting example for the myopia of marketing because of the required conditions of natural environment. There is occurrence of farming within large nets in quiet sheltered waters like bays or fjords, or on land trapped in tanks. In the year 2007, the share of Chile across the global sales of salmon industry was 38.2 per cent that was 10 per cent in the year 1990. However, the limited base of production in Salmon has an absolutely global market platform in which international consumers of seafood ended up demonstrating acceptance with respect to fish of red flesh in the increment of a number of guises. This expansion in the range of products has ended up raising significant doubts regarding opportunities for breaking down commoditization and for focusing increasingly on adding the value for customers. It has been suggested by Young (2010) that the key benefits in enhancement of value addition should include the increased delivery of competitive edge by the differentiation of product in the global market of seafood. Hence, there is more stability or improvement in income streams and profitability along the chain of value.

uc申请文书:鲑鱼产业营销
Wider advantages might also be inclusive increased values of export, socio-economic benefits of attendant and employment in areas more often with the availability of some alternate options. Irrespective of frequent call for an enhancement in the creation of value, in general, the sector of salmon has remained oriented with production under the domination of business model by lowered costs, produced products of commodity type, and hence, spot based, variable prices for the initiation of sales. This ends up effectively locking majority of the industry as markets of high competition in which there is prevalence of fluctuations in profitability and price because of certain unpredictable trends in demand and supply. In this context, extending the range of product for the incorporation of products with more added value will be demanding a low value of individual lines of product, each within the scope of requiring a more and greater unique combination of specifications. Thus, scale economies will be reducing and it is known that value being gained surely ends up offsetting higher costs of unit incurred in management and production of all of the lines.