Adnams started its business as a mid-sized brewing company but its efficient management and growth prospects made it to enhance internationally. The main potency of the company is that it treats its employees as the part of a family and welcomes their ideas and suggestions and rewards them time to time. The company has adopted innovation time to time in order to grow in various prospects. Apart from this, the company always respects their customers and their main aim was to make their customers satisfied and therefore, they started customer care services in order to resolve the problems and issues of the customers without any kind of delay (Koteen, 2007). The company never criticizes its customers and welcomes their thoughts and suggestions regarding the product. They also have online blogs to solve the problems of customers but most of the customers prefer direct communication through customer care centers as they like to have conversation with the company and the managers listens to their problems with full interest and try to solve them as early as possible. Besides this, the company is never affected by its competitors as they have their own strategies and tactics to stand against those competitors and maintain its dignity.