H＆M将Google+整合到公司的社交媒体策略中，因为Google+在建立近100万用户的观众群中非常成功。 Google +的核心竞争力是通过使用其与世界各地客户巧妙互动的独特功能来建立庞大的客户群，并向公司的目标受众传达关于品牌合作伙伴的信息。
Google +为客户提供独特的广告策略，是专注于灵感。该策略代表公司在Google+的视频和照片的常规帖子中使用图像，电影和时尚符号。该公司相信，视觉效果更有效地吸引用户的关注，并通过这种方式来促进时尚和生活方式。有关各种问题和新闻的正式职位，积极参与，必须使公司的社交媒体战略取得成功（Kempe，2003年，第137-146页）。 Google+人员对他们的帖子谨慎，他们只会透过所有社交媒体渠道，在Google+上发布与追踪者相关的资讯。 Google+设计了一系列信息丰富的内容，专门用于增加公司与观众的互动，并使他们在全球范围内进行H＆M活动。为公司提供常规职位和公司提供的产品的最新信息的主要动机，鼓励他们与追随者之间的互动，感受到他们从社交媒体平台中获得独特的东西（Hargittai，2007,276-297）。通过定期在网站上发布内容，并邀请追随者分享他们的经验和意见等各种问题，如时尚增加双方的互动。 H＆M仔细观察后续行动，分享追随者的贡献。它有助于创造一个有活力和持续的对话，有助于使追随者与公司的活动相融合。
H&M integrated Google+ in the social media strategy of the company as Google+ is quite successful in building an audience base of nearly one million users. The core competency of Google + is to build huge customer base by using its unique functionality of skillfully engaging with customers worldwide and communicate messages about their brand partners to the target audiences of the company.
The unique advertising strategy of Google + for getting connected to the customers is to focus on inspiration. The strategy uses images, films and fashion symbols in the regular posts of videos and photos on Google+ on behalf of the company. The company is of the belief that visuals are more effective to catch the attention of users and with this they promote fashion and lifestyle. Regular posts on various issues and news and taking active participation are must for the company to make its social media strategy successful (Kempe, 2003, pp. 137-146). Google+ personnel are cautious about their posts and they only publish the information that is relevant to the followers on Google+ through their all social media channels. Google+ designed a steady stream of informative content which was tailored specifically to increase the interaction of the company with the audiences and keep them engaged in H&M activities around the globe. The main motive behind providing the followers with regular posts and updated information about the products offered by the company encourages the interaction between them and the followers feel that they are getting something unique from the social media platforms (Hargittai, 2007, 276-297). By regularly posting content on site and inviting the followers for sharing their experiences and opinions of various issues such as fashion increases interaction between the two parties. H&M carefully views the follow-ups and share the contributions made by the followers. It helps in creating a dynamic and continuous dialogue that helps in keeping the followers engages with the activities of the company.