Out of all, the most fascinating and the most significant challenge within the market is to create an appropriate message for communication. Partly the involvement of science, and partly the involvement of art, this particular activity can result in having a major affect over the opportunities and future of the organizations. There have been a number of campaigns that had failed in achieving success within the entire place of market. However, if implemented appropriately, there are several difficulties faced within the stage of implementation (Ward 2005). These difficulties being faced at the early stage of the plan provides a forecast that the fact that this campaign or plan will be successful can be considered as being impossible within the virtual context. There have been a number of campaigns that have been developed provide an understanding with respect to the fact that striking a chord along with the customers have to be done in a such a manger that the prediction cannot be made in advance. These can all be considered as important part related to the challenge involved for the creating of greater and better marketing.
However, it is extremely important and crucial for the success and future of the organization. With respect to this particular relevance, this paper shall be developing an Integrated Marketing campaign for a particular brand while dealing with a particular issue within the organization. The brand that has been chosen for the completion of this paper is Marks & Spencer.