休斯顿论文代写-顾客学习理论。可以说顾客行为绝对是习得的行为。顾客学习和记忆什么对他们是好的，什么是坏的，他们选择相应的产品和服务(Solomon, 2014)。当体验好的时候，产品会被反复销售，但是当体验不好的时候，客户就不会购买了。然而，广告商也有可能使客户受到一定程度的影响，从而使客户了解到产品是好的，产品是重要的(Madzharov et al.， 2015)。例如，苹果I-pad并不重要，因为市场上还有其他同类产品，但消费者已经了解到，这款产品有助于提升他们的品牌形象，因此，他们购买了价格高昂的产品。因此，本文所描述的学习理论可以理解顾客的习得行为方面。这些理论帮助我们了解顾客学习和行为过程的许多信息。
It is viewed that there might be a necessity of shaping at times for the purpose of teaching the customer the behaviour which is desired (Durante et al, 2016). It is further taken within account that it might not be possible to teach the behaviour which is desired to be performed directly by the consumer. For an instance, a customer might receive a product of good quality without any costs, herein the product will be regarded as the reward itself if the quality is good. The customer then purchases the same product along with the utilization of major discount coupon post which the customer buys the product at the full pricing without any discounts. Therefore, the approximations are reinforced of the behaviour that is desired. Another example of this instance can be gained through the introduction of cold drink. The soft drink of fruit flavour was introduced initially in Indonesia as the approximation of the desired behaviour (Madzharov et al., 2015). This was performed in order to make similar consumption to Coca Cola in order to develop a path for the success of the product. After the effective consumption of beverages similar to the desired behaviour product, the Coca Cola was launched.
How they influence learning in customers?
In order to understand the way in which learning is influenced by marketing within customers, it becomes essential to focus over the customer learning theories. Behaviour of learning and cognitive learning theories exists. Behaviour learning theories do not have process orientation, but focus over outputs and inputs that is stimuli to which one has an exposure and the behaviour resulting from the same . There are 2 key theories under the behavioural approach umbrella for discussion of learning inclusive of classical and instrumental. According to the theory of classical behaviour, it is suggested that when there is a closer link between 2 stimuli that result in producing a particular learning, then even when one of the stimuli is absent, it still results in producing similar behaviour.
The perspective of vicarious learning is also important in understanding the customer behaviour being a behaviour that is learnt. Within the vicarious learning, the notion is taken that it is not necessary which the customer undergoes the process of learning themselves; at times, the learning can be possible performed through observing the other individual’s consequences (Solomon, 2014). For an example, the stores that are actively focused on making a huge issue out of the shop lifters prosecutions. This is not primarily for the purpose of punishing the behaviour of the individual that are caught to stop their behaviour from repeating but it is rather performed proactively for deterring such behaviour in the other consumers before they can develop such behaviour. It is similar with the viewers which sympathize the actors within the advertisement that face results of positive nature through the utilization of the shown products (Durante et al, 2016). An example of this can be taken by the advertisement of Head ‘n’ Shoulders wherein a poor man is being rejected by the depicted women till the time his hair are treated for dandruff and cure of effective nature has been made is regarded as good example of vicarious learning.
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