代写thesis

美国论文代写-中国广告学的基本概念和范畴

从美国论文代写-中国广告学的基本概念和范畴来看,在中国目前广告活动中,对于广告和广告学中诸多的基本概念和范畴,常常众说纷纭,在广告理论的内在逻辑的界定上,往往各执一辞。广告学是一门实践性、操作性极强的学科,广告学应该时刻注意广告活动实务,从广告实践中抽象、概括和归纳出具有对实践指导意义的广告理论。在广告学的研究上,我们要做到既要宏扬民族文化,挖掘传统文化中优秀的广告表现方法和技巧,又要积极学习国外成功的广告经验和理论。自从改革开放以来,我国的广告业和其他行业一样,也得到了迅速发展。接下来论文范文美国论文代写-中国广告学的基本概念和范畴分析如下 :

In the practice of advertising, there is a large number of “pay attention to the awareness of design, light text case creativity” phenomenon, it seems that advertising activities are color, point, line, surface problems. Therefore, the fundamental solution of these problems must make advertising science become a discipline with strict concept, category and rigorous theoretical logic, regulate advertising behavior with scientific theory, so as to make advertising theory and practice orderly and standardized. Advertising science is a practical and highly operational discipline, advertising science should always pay attention to the practice of advertising activities, advertising practice from the abstract, summary and induction of the significance of guiding the practice of advertising theory. In the study of advertising, we should not only promote the national culture, excavate the excellent advertising performance methods and skills in traditional culture, but also actively learn the successful advertising experience and theory of foreign countries. Since the reform and opening up, China’s advertising industry, like other industries, has developed rapidly. Generally speaking, the advertising creation and chief creative personnel engaged in advertising business activities often feel inadequate in comprehensive knowledge background and skills, especially in the mastery of modern advertising theory. This is bound to restrict the development of China’s advertising industry. It should be one of the tasks of advertising science to change the current situation that the existing staff quality is poor and the advertising level is low.

In a word, the task of advertising science should be to absorb various successful advertising experience and theories, standardize the concept and category of advertising science and improve the theoretical system of advertising on the basis of China’s national conditions and the reality of advertising activities.

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