The term fast fashion is used for describing the collection of fashion being produced on the basis of current trends in the fashion industry. Within this trend, every product designed and promptly manufactured at lower price supports customers to be in alignment with the current trends in fashion industry at a considerably valuable range of price (Aron et al. 2008). Therefore, fast fashion can be termed as a strategic business practice adopted by organizations to manufacture at a rapid rate with low prices in consideration such as Zara. Rapid manufacturing allows the fashion retailers to produce their products depending upon the seasons and with the help of JIT strategy. The main requirement of businesses in fast fashion industry is for understanding the necessity in the market targeted by gathering data on current trends of fashion to rapidly manufacture the product at a cost effective price. Companies in the fast fashion industry are responsible for bringing to the market and the customers in it with freshly designed clothes that are not available from other fashionable organizations. From this perspective, the significance of this topic is highlighted (Bhardwaj et al. 2010). The fashion buyers especially the youth generation have high access to internet and they are able to research all the current trends available or not available in the market, but existing somewhere on fashion ramps. However, the young generation is keen to grasp the newly trended fast fashion clothes and apparels in the market in order to maintain their satisfaction status.