The distribution system is largely exciting for Samsung. In many cities, Samsung has a solitary distributor by whom they give out all through a region. Like, in a city, Samsung has a particular company as distributors who distribute the entire Samsung goods. Such a distributor has a massive outlay in Samsung and mutually, the distributor and the corporation work together for the deal of Samsung’s goods. Therefore, the entire stuff of Samsung will be traded to a sole distributor who consecutively will put it forward for sale to retail units.
Pricing strategy: In case Samsung has to charge premium pricing, then there has to be competitive edge shown against other fitness gadgets and phones. The business can ask for premium pricing only when there are extra provisions and characteristics added to the product (Malhotra, 2012). The current Smartphone industry is ruled by Samsung and thus the competitive prices need to be set for the Fitness Mobile.
As there are various product ranges offered by Samsung, the pricing strategy for each product varies. For the Fitness Mobile, skimming price strategy will be applied. Samsung’s smart phones are leading in the industry because of the USP offered by them . Fitness Mobile will enter the market. As it catches the attention of people, it will get the best out of its features before the competitors launch a similar product. As the model will become old or any competitor makes a comparable mobile, then Samsung will quickly lessen the pricing. As a brand, Samsung would not make use of the penetrative pricing, as it is innovative and won’t come late in to the market. There will be mass communication through bulk mails sent to the people who are using the fitness Apps on their Android or Smartphone.
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