Recruitment in British Gas Company is the process of searching and engaging suitable candidates to fill up the corresponding vacancy in a company. It starts with shortlisting of new recruits and continues with submission of their applications. The result of recruitment is the creation of a pool of applicants from which the suitable candidates are selected to fulfil the positions in an organization.Appropriate recruitment and selection of sales people is one of the crucial tasks to be performed by the sales management team. In sales team most sales managers share common point of view that their team cannot afford to have a wrong team member who is non-productive and inefficient. Recruitment and selection both are important phases of an employment process whereas the difference between the two is selection involves a series of steps by which the candidates are screened to fill up vacant positions in a company. Recruitment aims at creating a pool of talent to have best candidates for the organization and on the other hand selection’s main purpose is to select right type of candidate to fill the vacant positions.The process of selection and recruitment is mainly conducted by middle management in the sales hierarchy like sales managers and sales heads of particular region (Boyds, 1972). The main reason behind doing so is recruitment and selection of sales personnel requires clear understanding of the sales profile requirements.
Employee commitment, strengthen job performance, attainment of goals, employee confinement and low job turnover are the vital benefits achieved by having best recruitment and selection process. For overall business success and to have effective workforce in organization both the aspects of recruitment and selection are significant for a business to grow and flourish in the market.