代写作文-麦当劳在玻利维亚的市场情况分析，在玻利维亚，麦当劳的形象和声誉都不怎么好。造成这一结果的原因有很多。玻利维亚人可能不认为这些食品是健康的，而且制作时间很短。大部分人口是土著居民，他们认为在麦当劳的产品上花钱是不值得的(Paliwoda, 2013)。拒绝的食物不是由于味道，但它主要是基于经济因素和质量的食品在短时间内准备。麦克唐纳在玻利维亚的失败突出了新营销战略的重要性，应根据当地玻利维亚人民的需要来实施。全球方法，这是集中在初始阶段，应取代客户市场方法(Sarangi, 2009)。接下来代写作文-麦当劳在玻利维亚的市场情况分析如下：
McDonald’s image and reputation were not fruitful in Bolivia. Many reasons can be assumed for this outcome. It may be that Bolivians do not consider the foods to be healthy, made in short time. The majority of the population is an indigenous population who does not find it worth to spend money on the McDonald’s products (Paliwoda, 2013). The rejection of the food was not due to taste but it was primarily based on the economic factors and quality of foods prepared in short time. Macdonald’s failure in Bolivia highlighted the importance of new marketing strategy, which should be implemented suiting the local needs of the Bolivian people. The global approach, which was focused on the initial stage, should be replaced with the customer market approach (Sarangi, 2009).
Implementing and coordinating the global marketing program
As per the failure of the company in the Bolivian territories to expansion is seen, the business challenges must be properly minimized for following the marketing mix of global marketing program. The management of McDonald should hire some researchers who will be responsible for conducting appropriate research based on the demographic and geographic factors by which they can conduct the marketing mix theory and gain a handsome amount of profit (Loth, 2006).
By using the marketing mix properly, the virtue of specialization in product management could be enhanced by the company to analyse the cost benefit elasticity to change the perception value of products and services by providing a marketing program to ensure and encourage market response (Mayrhofer, 2012). In this situation, the company has to offer a great range of privileges to the consumer end so that the consumers can make McDonald’s products as their “First and the last Choice.”
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