论文代写:橱窗展示的沟通——路易威登
论文代写:橱窗展示的沟通——路易威登
路易威登,一个简短的历史
跨越50多个国家和数以百计的位置,路易威登已成为业内最著名的品牌之一,时尚和零售。成立于1854年,这家法国公司开始制造锁和树干。今天,LV(俗称)是其中一个最梦寐以求的奢侈品品牌在国际市场上,服装、鞋类、配饰和书籍。第一个LV店在1885年开张,在牛津街,伦敦。目前,公司以建立其在所有主要的大陆,在全球一些最总理的位置(Allwalks.org,2014)。
论文代写:橱窗展示的沟通——路易威登
当前的市场地位
选择其他的名字为各种著名的个性,像国际名人,品牌也设法获得强大的零售业在不断变化的领域(路易威登,2010)。公司的成功中强调其多方面的成就,像装袋奖是世界上最宝贵的奢侈品牌,这太连续六年。公司最近打开在巴黎路易威登基金会,一个机构将展示品牌的利益,承诺和卓越艺术领域的各种形式的(Wright,2014)。
论文代写:橱窗展示的沟通——路易威登
品牌标识
财务状况
除了建立一个强大的品牌形象,为其金融成功LV也广受好评。从一个家庭为基础的业务十亿美元的跨国公司是什么定义了金融之旅LV(博伊德,2006)。奖是最有价值的奢侈品牌的荣誉归功于公司的卓越运营,导致品牌价值284亿美元在2013年。
论文代写:橱窗展示的沟通——路易威登
Louis Vuitton- A Brief History
Spanning over 50 countries and hundreds of location, Louis Vuitton has emerged as one of the most prestigious brands in the industry of fashion and retail. Founded in the 1854, the French company started with the manufacturing of locks and trunks. Today, LV (as it is commonly known) stands as one of the most coveted brands in the international market for luxury goods, apparel, footwear, accessories and books. The first LV store was opened in 1885, in Oxford Street, London. At present, the company takes pride in establishing its presence in all major continents, at some of the most premier locations on the globe (Allwalks.org, 2014).
Current Market Position
Other than being a chosen name for various eminent personalities, like international celebrities, the brand has also managed to secure a strong place in the ever-changing arena of retail (Louis Vuitton, 2010). The success of the company is well highlighted in its multifarious accomplishments, like bagging the award for the world’s most valuable luxury brand, and that too for six consecutive years. The company recently opened the Fondation Louis Vuitton in Paris, an establishment that would showcase the brand’s interest, commitment and excellence in the field of art in all its forms (Wright, 2014).
论文代写:橱窗展示的沟通——路易威登
Brand Identity
论文代写:橱窗展示的沟通——路易威登
Financial Position
Apart from establishing a strong brand image, LV is also acclaimed for its financial success. From a home based business to a billion dollar Multinational Corporation is what defines the financial journey of LV (Boyd, 2006). The award for being the most valuable luxury brand owes its honour to the operational excellence of the company that led to a brand valuation of 28.4 billion USD in the year 2013.
