美国作业代写：信任在购买过程中起到的作用
美国作业代写：信任在购买过程中起到的作用
本研究的目的是了解中国智能手机市场的购买意愿如何受到这些品牌体验变量的影响，以及“信任”作为一个变量在购买过程中如何起到中介作用。从心理学、经济学、社会学等不同的学科到信任的概念，对品牌信任进行了许多不同的调查，每个调查都根据其兴趣领域发展出自己的观点和对信任的定义。也就是说，这些差异有一个共同点，那就是信任在建立的关系中的重要性和效果(德尔加多-巴尔莱斯特和穆纽拉-阿勒曼，2001)。因此，在大多数与信任相关的研究中，都强调信任对于建立和长期维持健康关系是必要的(德尔加多-巴尔莱斯特和穆纽拉-阿勒曼，2005)。
美国作业代写：信任在购买过程中起到的作用
例如，研究人员指出，顾客知识不会直接影响购买意愿，而会影响对产品的感知。一些方面是感知价值，最终的购买决定是基于这些感知。在研究包装线索对优质自有品牌产品品质感知的影响。结果表明，包装上的视觉效果和包装上的信息影响了咖啡产品的质量判断。产品质量越好，包装尺寸越小，包装的吸引力越大，包装越软，包装越独特。因此，对于如何建立信任有许多不同的理解。
美国作业代写：信任在购买过程中起到的作用
The goal of this study is to understand how purchase intention in the smartphone market in China is influenced by these brand experience variables and also how ‘trust’ as a variable plays a mediating role in the purchase process. Many different enquiries into brand trust has been conducted so far from different disciplines such as psychology, economics, sociology, etc.) into the concept of trust, with each developing its own perspective and definition of trust according to its field of interest. That said, there is a common point at which these differences converge, being the importance and effect of trust in the founded relations (Delgado-Ballester and Munuera-Aleman, 2001). Accordingly, in most studies related to trust, it is stressed that trust is necessary for the establishment and long-term maintainability of a healthy relationship (Delgado-Ballester and Munuera-Aleman, 2005).
美国作业代写：信任在购买过程中起到的作用
For instance, the researchers indicated that customer knowledge does not affect purchase intentions directly rather it has an effect on perception towards product. Some of the aspects are perceived value and the final decision of purchase is based upon these perceptions. In the study on the impact of package cues on the perception of premium quality of premium private label products. The results indicated that visuals on the package and the information provided on the package influence the quality judgment of coffee products. The indicators of higher quality of a product are the small package size, package attractiveness, soft packaging as well as the uniqueness of the package. Hence there are many different understandings in how trust could be created.
