Wal-Mart is a Business enterprise which sells its products for low pricing and assured quality and presents a wide range of products to the customers. It gained prominence within the region and throughout the world for its competitive pricing. It has over ten thousand stores around the world and 4000 stores in the U.S alone. The success behind Wal-Mart is that you can get anything and everything needed for a household at very competitive pricing with a Quality tag.
In 1962, Brothers Sam and Bud Walton opened their first store, and within couple of years they had opened more than 24 stores, branched out of Arkansas. Their motto and USP was “everyday Low Prices” which gathered the attention of the Customers and improved the sales. In 1970 the Company went Public, and started to grow in size, and new associates like the Sam’s Club, Wal-Mart Neighborhood stores, Super centers were opened. The Sheer sales growth was feared by the opponents and the business grew at a fast pace because of the pricing strategy and the last announced turnover was around 466 billion during 2013 with a net profit of 16.99 billion during the same period. It is one among the largest employers in U.S.A. Wal-Mart is the world’s largest retail chain across the world. The company headquarter is at Bentonville, Arkansas and was founded in 1962 by Walton Family. This is family owned business. The Wal-Mart retail chains operate across the world at 11008 locations and have more than 2.2 million employees (Our Business, 2014).