Zhu (2002) admits that the Chinese film industry has undergone major deviations of institutional reforms and this was primarily to target towards marketing of films world-wide to garner more interest and profits from the world cinema and to decentralize the cinema and make it a global one to have a larger audience. This is correct as the censorship has also undergone a change to accommodate a larger global audience and make films to entertain global audience who would also go to the cinemas to watch their movies. This indicates that the cinema of the world has a significant influence and that it would have to adopt certain scenes, themes, ideas, and picturization which are appealing to the population watching in America or Europe. This also infers that the goal of Chinese cinema then was to commercialize the films and make it into commodities which would sell in the world market and not just within China, and this gave rise to many individual investors who entered the movie industry and started to invest in it. This in turn gave lots of opportunities to independent filmmakers and those who had a small budget or who also were investing it themselves to make a meaningful film.