代写留学生论文：百事可乐

代写留学生论文：百事可乐

百事可乐公司属于饮料工业。生成的销售是世界最大的八个经济体即美国、英国、加拿大、法国、德国和意大利等销售额超过3200亿美元的2012年的饮料业务。

行业面临挑战的担忧增加相关健康问题的人。软饮料是导致肥胖的因素,因此健康专家,政府机构正试图警告危险的人。

也是消费者偏好变化和不断发展的。消费者想要更多的选择比什么是可用的。由于该行业需要发展根据这些改变消费者的偏好(百事可乐有限公司企业的年度报告,2012年)。

这个行业在很大程度上是消费者驱动的,因此取决于宏观经济状况。产品没有必要消费物品,所以如果经济放缓,那么它会影响公司的销售等消费者愿意花更少的物品。然而,因为它迎合大众的人,公司拥有全球业务操作可以多元化,实现稳定增长(兰&布劳内尔,2012)。

整体这个行业已经成熟,但仍有巨大的范围随着公司推出的新产品创新可以增加销售行业。

代写留学生论文：百事可乐

Pepsi Co. belongs to the beverage industry. The sales which were generated in the largest eight economies of the world namely US, UK, Canada, France, Germany and Italy etc generated sales of more than $320 billion for the year 2012 in the soft drink business.
The industry has to face challenges as the concern among the people is increasing related to health issues. Soft drinks are said to be of the factors causing obesity and so the health professionals, government agencies are trying to warn the people of the hazards.
Also the consumer preferences are changing and are constantly evolving. Consumer wants to have more choices than what is available. As a result the industry needs to evolve according to these changing preferences of the consumer (Pepsi Co. Enterprises Annual Report, 2012).
This industry is largely consumer driven and hence depends on state of macro economy. The products sold are not essential consumption items and so if the economy slows down then it can affect the sales of the company as consumer prefers to spend less on such items. However since it caters to mass of the people and with companies having global operation they can diversify their operations and achieve stable growth (Koplan & Brownell, 2012).
Overall this industry is mature but still there is huge scope as companies come out with new innovative products which can increase the sales of the industry.