美国代写论文-蒂姆·霍顿斯应用服务的系统关注

美国代写论文-蒂姆·霍顿斯应用服务的系统关注。蒂姆·霍顿斯的系统关注的是舒适而稳定的氛围，他关注的是功能和产品的持续质量，同时利用了顾客的劣势和强烈的上瘾感。在竞争激烈的商业环境中，这是典型的，因为提供的服务与众不同。在与高档咖啡连锁店的竞争中，蒂姆·霍顿斯专注于不断修改其门店，以吸引新的客户群，他们偏爱舒适的座位和柔和的灯光。加拿大的顾客不会把柔和的灯光、扶手椅和浓咖啡与蒂姆·霍顿斯(Oltean, 2013)联系在一起。然而，高档的固定装置涉及到最近的品牌改造。除了推出摩卡(mochas)和拿铁(lattes)等饮料外，该公司还专注于为顾客提供店面翻新服务，以吸引顾客，并增加他们在店内的逗留时间。重新设计包括一个更开放的厨房，新的地板布局，柔和的灯光，长凳座位，和无线互联网连接。这为顾客提供了一种氛围，他们看着食物在加工过程中到达他们。虽然特色咖啡在整个市场的份额相当小，但它是一个有增长机会的细分市场。

In competing with the upmarket chains of coffee, Tim Hortons focuses on continuously modifying its stores for the attraction of new customer base who show preference for comfortable seating and soft lighting. The customers of Canada are not associating soft lights, arm chairs and espresso with Tim Hortons (Oltean, 2013). However, the upscale fixtures are involved in the recent makeovers of the brand. Along with launching drinks such as mochas and lattes, the company is focused on providing a facelift to its stores for the invitation of customers and increasing their stay at the store. The redesigning is inclusive of a more open kitchen, new layout of the floor, soft lighting, bench seating, and wireless internet connection. This provides an ambience to the customers as they watch their food under process to reach them. While specialty coffee has a considerably small share in the entire market, it is a segment with growth opportunities.
The key belief of the company lies in entering the hearts of customer with relevant and meaningful offering for the reinforcement of continuous leadership in Canada from coffee. The key expectation lies in encouraging the customer to enter the store, sit, and spend significant time instead of just leaving from the drive-thru (Spielmann et al., 2012). The interior has also been designed for the provision of a comfortable environment for the restaurant as Tim Hortons considers ramping its offerings of food. It initiated the launch of hot lasagne casserole in a number of restaurants while offering comfortable food items. It further tested the sale of grilled sandwiches in Panini style.
The restaurant industry has started to experience a paradigm shift in perceiving management goals and providing specific services. By introducing international restaurant and hospitality chains followed by change in customer demand, significant changes have taken place in the practices of management in this sector (Paninchukunnath, 2009). The customers of Tim Hortons in Canada will have the ability of paying for the purchases with the cards of MasterCard as a result of the agreement between Tim Hortons and MasterCard Worldwide. As per the agreement, Tim Hortons will be accepting MasterCard at participating locations of drive thru and counter in Canada. For the limited duration of time, MasterCard will have exclusive acceptance of credit card at Tim Hortons.
The deal focuses on deploying PayPass of MasterCard without the contact of technology. This has been installed in almost 500 Tim Hortons areas with the capability of MasterCard and the locations are being increased continuously (Spielmann and Babin, 2011). Adding this, option of payment provides more flexibility and choice to the customers. Hence, it can be identified as a perfect way for enhancing the experience of customer. MasterCard Canada has started to expand the capability of card payment among different merchants without the traditional acceptance of credit card payment (Abdullah, 2012).

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